Lootbox- A general term I will use for any item in a game that you have to pay money to get or to open/uncrate/unbox that has a random chance associated with it’s outputs.
Video games are a growing source of entertainment for those both old and young. ‘Lootboxes’ are a fairly recent revenue source that many games are taking advantage of. Similar to how in the mobile app market they have been creating more free games with in-app purchases, the PC gaming market has allowed free-to-play titles to flourish under a constant revenue stream through lootboxes. This very easy way to attract peoples attention with a shiny new item that you may not ever get after spending thousands of dollars, is very appealing to any business looking to make money. To some degree you could say that it is like gambling. As lootboxes have gotten more and more popular in gaming both among the companies creating games and some of the gamers themselves, there have been a few glaring examples of how the system can be abused to almost force people to keep paying money to have an edge in the game.
Resident ‘mook with a mike’ Sidalpha calls out one of the most recent events involving a game going too far with how it handles it’s lootbox system.
As the 21st century progresses it is becoming increasingly obvious that memes are part of everyday life. Probably each of us, at least once a day, sees an ad on the Internet or television depicting a situation. Such ads grab our attention and cause our mind to bend one way or another, for the ad or against the ad. Such an ad is a meme in the colloquial sense of the word. It is a depiction of something that consciously acts to gain followers and or incite opinions. If we generalize a bit, we will recognize that there are unconscious memes as well: pure symbols (values, ideas, etc.) that act in a society. Surely symbols have been important throughout human history for as long as appreciable amounts of culture have existed but have they always been the way they are today? Have they changed?
James Gleick in an article on memes describes them in the more general sense. He says they are simply ideas that spread through culture and, in fact, behave exactly like biological organisms do. They evolve, morph and change form just as genes would, given a certain environment. What’s more is that genes reflect a societies ideals very purely, for if they are subject to selective pressures imposed by a society, they will tell of the environment they come from just like biological traits. This is of importance to note when examining current, popular memes. Now lets go a step further.
What are the memes of today in the most general sense? What is our culture saying? I would side with Nietzsche on such questions when he says, “stone is more stony than it used to be.” This is the title of aphorism 218 in his book Human, All Too Human within which he discusses the sacredness of art and architecture in the past and how the present has changed our outlook on it. What is the beauty of architecture to us today?, Nietzsche asks, “the same as the beautiful face of a mindless woman: something mask like.” The point that I’m trying to push for here is this: since technology provides us with such immediate and easy ways of public expression thoughts floating on the surface of society (i.e. memes) have become more numerous and more deeply psychological. So much is floating around that this expanse of ideas has become a thick swamp, and since expression is so easy, thoughts get thought out less before they get released, thus they fall closer to the heart of the individual. What does this mean? It is as if the censorship of society has been let off guard, as if all the proper manners of the world have disappeared as if the world now walks around in its pajamas.